Brief
J&C were engaged by Creata, the McDonald’s customer activations agency, to help create and implement the prize bank across Australia and NZ for this highly anticipated and successful annual campaign.
We needed to ensure a wide variety of entertaining and appealing prizes that were supported by focus group insights to satisfy and delight Macca’s customers.
Execution
We created partner networks throughout Australia and NZ to provide millions of prizes covering a wide range of categories and tiers.
These included free admission to top attractions, free cinema tickets, discount offers, prize money and free hobby sessions, just to name a few.
We also developed an online platform that seamlessly handled inventory management and prize redemptions.
Results
Macca’s saw strong participation levels in restaurants with customers winning millions of prizes. As a result, J&C were re-engaged for the biggest Monopoly ever in 2019, where our partnership sourced over 25 million prizes totalling $365m in value. Do we hear a drum roll for Monopoly 2020...?