Brief

The Australian Dried Fruit Company (TADFC) saw an opportunity to sell Australian dried fruit products to international customers at airports, and J&C were engaged to create an Australian 'dried fruit' logo and additional branding elements including a pitch kit for airport retail.

Execution

We produced packaging designs and logo, and developed website splash pages and branding kits to drive TADFC business growth and brand awareness.

Results

Initial product stock sold out in weeks – well above expectation. The products received an overwhelming response when placed around registers and Australian product sections in airports. TADFC have now expanded their range and become a long-term supplier of premium dried fruit.